Oct 12, 2025
5 Types of Data a Festival App Reveals – and How to Use Them to Grow Revenue
A festival app is no longer just a digital program. Beyond making the experience smoother for visitors, it gives organizers access to valuable data. And that data can be the key to not just running a festival, but also making it more profitable. Let’s look at five specific examples.
Which Artists Are the Most Popular
By tracking which concerts visitors save to their schedule or where crowds gather the most, you’ll see what truly works. Next year, you can fine-tune your lineup, plan stage capacities more effectively, and even negotiate stronger sponsorship deals for the most popular acts and stages.
What People Eat and Drink
If visitors order food through the app or engage with vendor listings, you’ll quickly spot which stalls get the most attention. These insights help you optimize vendor placement, set better commission structures, and ensure top-performing food and drink partners want to return — while increasing overall sales.
How Visitors Use the App
Analytics from the app show you which features people use most — maps, lineups, notifications, or social sharing. This helps you invest in what really matters to your audience. If thousands rely on push notifications, for example, you know it’s worth using them for sponsored updates or premium messages.
Where Visitors Spend Their Time
With real-time heatmaps and location tracking, you can see where people gather throughout the day. This data not only improves safety and crowd management, but also opens up prime sponsorship opportunities — brands love being placed where the audience naturally flows.
Visitor Contacts and Emails
Many apps allow visitors to register with their email or connect their tickets. This gives you a GDPR-compliant way to grow your mailing list. Later, you can sell early-bird tickets, run targeted campaigns, or promote partner offers — long after the festival is over.
Final Thought
The real value of a festival app isn’t just in helping visitors navigate your event. It’s in the data that drives better decisions, stronger sponsorships, and higher revenue. By leveraging these insights, you’re not just improving one edition of your festival — you’re building a smarter, more profitable event for years to come.
