Sep 22, 2025
How to Attract Sponsors With a Festival App
Every festival organizer knows the drill: great sponsors keep the event running. But sponsors today expect more than a logo on a poster — they want real visibility, measurable results, and ways to connect with fans directly. That’s where a festival app becomes your secret weapon. Here’s how it helps you attract (and keep) sponsors.
Show Them Premium Visibility
With an app, you can offer sponsors something traditional ads can’t: digital real estate right in the visitor’s hand. From splash screens and home screen logos to banners inside sections, you give sponsors prime placements that are impossible to miss.
Offer Branded Push Notifications
Push notifications aren’t just for schedule changes. Imagine sending:
“Enjoy Happy Hour at the [Brand] Lounge — 2 for 1 until 7 PM!”
“Don’t miss the [Brand] Silent Disco starting now.”
These notifications drive traffic instantly, and sponsors love the targeted exposure.
Highlight Sponsors on the Map
Your interactive festival map is one of the most-used features. Sponsors can be pinned as highlighted locations — bars, lounges, partner activations, or chill zones. Visitors see sponsors naturally as they navigate, making the brand part of the experience.
Provide Data That Proves ROI
The biggest advantage of a festival app is measurable performance. You can show sponsors how many visitors saw their logo, clicked their pin, or opened their notification. With hard numbers, sponsors know they’re getting value — and that makes them more likely to invest again.
Create Year-Round Opportunities
A festival app isn’t limited to the event weekend. With email collection and notifications, you can offer sponsors exposure before, during, and after the festival. That extended engagement makes partnerships more attractive and increases sponsorship fees.
Final Thought
Attracting sponsors is easier when you can offer them visibility, engagement, and measurable results. A festival app does all three. It turns sponsorship from a logo-on-a-banner deal into a data-driven partnership that benefits everyone — sponsors, visitors, and your festival.
